TCA PRESS TOUR -- Given Barack Obama's historic run for the Oval Office, African American-themed cable network TV One plans to break from its usual entertainment programming to provide extensive coverage of the Democratic National Convention in August.
"This is a huge deal for TV One as it is for the African American community," said Johnathan Rodgers, president and CEO of TV One, a channel in about 40 million homes. "African Americans have fallen in love with Barack Obama’s family, his candidacy … we will be covering the democratic convention all the time."
But John McCain shouldn’t expect the same treatment. The network doesn’t plan any coverage of the Republican convention.
"We are not a news organization," said Rodgers, speaking at the opening session of the semi-annual Television Critics Association press tour in Beverly Hills. "We are a television network designed to celebrate African American achievement."
“My audience is 93% black,” Rogers added. “I serve my audience.”
TV One does have a Republican pundit as part of its convention coverage, comedian Sheryl Underwood. But she’s also voting for Obama.
When critics pressed a panel of TV One’s convention pundits about whether African American republicans will feel slighted, Underwood said, “I speak for all eight of us -- we are not slighted.”
As a cable network, TV One is likely exempt from any equal time access rules. Federal Communications Commission rules state that broadcast networks are required to give equal time to presidential candidates. In 2007, when “Law & Order” actor Fred Thompson entered the race for the Republican nomination, NBC pulled episodes that featured him, but cable network TNT did not pull “L&O” repeats.
-----> After reading I was left with the thought of what if networks with predominantly White demographics (CNN, Fox, etc) didnt cover Obama??? Just a thought..
Tuesday, July 8, 2008
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